Subaru just does things “a little bit different. A little bit better.”
Just ask John Daqui, general sales manager, and Donovan Robinson, business development manager, at Subaru of Cherry Hill.
Research over the years has highlighted safety features and technology that goes into Subaru vehicles from the Crosstrek to the Forester.
“Subaru has always put safety and reliability on a pedestal above adding technology or making the vehicle look like everybody else’s,” Robinson said. “I believe it’s different. It just kind of trickles throughout the entire company, everything from vehicles that they make to their public community involvement.”
When people are ready to buy a vehicle, they have an idea of what they are looking for. They’ve done the research so to speak.
The Subaru vehicle has had a reputation for being extremely reliable vehicles, which they have been able to brag about, Robinson said.
“When we are talking to our guests, it has to be upfront asking people if they had a chance to [research] information,” Daqui added. “It’s part of why buy Subaru.”
At Subaru of Cherry Hill, the Crosstrek, a subcompact SUV, is the highest volume model that they sell.
“It’s a perfect city car and we happen to live in a metro area five minutes from the city of Philadelphia,” said Daqui, who has been in the business for almost 40 years. “My wife and I live in Delaware… Other than having season tickets to the Eagles (football team), I don’t go into the city very often, but when I do, everywhere I look there are Crosstreks.
“It’s small, all-wheel drive… Whether you are considering a car or refrigerator, you want something that’s reliable, you want good value and you want to know that your money is well spent.”
The Forester, a larger subcompact SUV, follows in popularity with the selling points of utility, exceptional fuel economy good outward visibility, spacious interior to name a few points. It was built with “price in mind,” Robinson said.
The front end, or sales, at Subaru of Cherry Hill includes 13 sales associates, three sales managers, and two finance directors as well as Robinson’s team of four.
Daqui and Robinson are well versed in Subaru research. They essentially “sing it at the highest mountain top” day in and day out. But they want customers to see it for themselves.
“[Some] 96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands.”
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2014-2023 as of December 2024, Robinson said.
“That says something about the reliability and overall durability of these vehicles. “You’ll even see reliability in trade-in values with Subaru retaining a higher trade-in value than most other vehicles.”
Robinson, who is second generation working at Subaru, said he finds a lot comfort knowing that the product that he’s selling is something that he can stand behind.
“It’s the only vehicle I will put my family in,” he said. “My mother drives a Subaru; my wife drives a Subaru. When my daughter is old enough, she will drive a Subaru. All of my family, sisters, cousins, all are Subaru drivers.
“It’s a product that we can believe in. And beyond that Subaru is a good company. They have a lot of community involvement that makes it very easy to stand behind Subaru and Subaru of Cherry Hill.”
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