Author: kchang

  • ‘The home team’ at Subaru Cherry Hill

    By Kathy Chang/The Sun
    The service and parts department of Subaru of Cherry Hill essentially supports the dealership’s sales department. Chris Sherman (left to right) is the service and parts department’s lead service advisor, Moneka Nop is a technician and Greg Eife is the department’s director.

    At the service and parts department of Subaru of Cherry Hill, each day is different. With 65 to 75 cars serviced Monday through Saturday, it’s important to have the right people in place.

    The Sun caught up with Greg Eife, director of the department, who has been in the business for 43 years and came to Subaru of Cherry Hill six and a half years ago. His department essentially supports the sales staff at the dealership with the after-care of a purchased vehicle.

    “We perform all kinds of repairs, (from) maintenance to warranty repairs,” Eife explained. “We build relationships so they (customers) come back and buy the next one. I’m a great believer in the word of mouth … Your reputation on the streets – quote unquote – is the most important thing.

    “So we work real hard on one customer at a time to build that, maintain that …” he added. “That’s the most important thing, and that we are fair. Sometimes car dealerships, service departments, can get a bad reputation …

    “My message would be, ‘Hey, give us a chance. We are not that.’”

    Moneka Nop is a technician and started at Subaru of Cherry Hill the week after Thanksgiving in 2024. She is in a role unusual for women and the only female technician at the dealership. And if you ask Nop, she doesn’t pay any mind to that. She just “likes what she does.”

    “I’m very proficient at what I do,” she said. “I’m good at what I do. I’m not as far advanced as the rest of the guys – not yet. I actually enjoy doing this stuff.”

    Nop was looking for a part-time job in 2019 when she applied at a Quick Lube. That’s where she learned how to do oil changes and tire rotations.

    “I learned on the job,” she recalled, adding that the job started getting repetitive, so she decided to apply to car dealerships.

    “I put in applications to many, many dealerships,” she remembered, “and to be honest with you, I don’t think they called me back because of my name, because I’m a female. But in today’s world, it shouldn’t be like that.”

    And after working for a year at another Subaru dealership, Nop came to the township dealership on a recommendation from a previous manager.

    “I work in the quick lane, almost the same as Quick Lube, but they have me doing a lot more,” she said. “I’m not just oil changes and rotates all day long. They’re trying to get me to become like (an auto) mechanic.”

    And that’s Nop’s ultimate goal – to become an auto technician.

    “You get to learn on the job and I love that about Subaru in general,” she enthused. “They teach you while you are here. They send you to school. They do a lot. You are valuable to them and that’s good that they make you feel that way.”

    And as for advice to females who would like to gain entry into the auto industry, Nop assured, “anybody can do anything as long as you put your mind to it. You have to make what you want out of it.”

    Eife oversees 35 employees who range from 18 technicians and six service advisors to a business development person, a shuttle driver, a parts person manager, an assistant manager and counter staff.

    “I oversee the daily operations of the service advisors and technicians and I have lead technicians and lead service advisors that report to me,” he said. “I’m in charge of our reputation, training personnel to that end. I also interact with the customers myself …

    “I love that.”

    As part of his role, Eife also is responsible for warranty compliance with Subaru. And with its national headquarters just three miles down the road in Cherry Hill, it means the dealership is “the home team.”

    “My job is to make sure that we fill the shop up and we can get (customers) in and out of here in a timely manner and fixes are done correctly the first time,” he emphasized. “We want to make sure customers are treated properly and the facility is right for them and everything is clean.

    “Reputation management is one of the big things with building and maintaining a team.”

    Chris Sherman – a lead service advisor in service and parts – said department staff has built a good crew.

    “There are good interpersonal relationships here, and it comes from the owner down,” he stated. “It’s a good environment. We love it. It helps with the cohesiveness, and customers see that too, when it’s a good environment.”

    “It’s fun, different every day,” Eife remarked of day-to-day operations. “It can be stressful.”

    That’s why training is key and – at Subaru of Cherry Hill – constant.

    “Technician training happens online, it is web-based,” Eife pointed out. “It also happens with instructor-led training at the training facility in Florence. “I do a lot of training myself when it comes to customer handling, financial matters, leadership training with leaders that work for me, HR (human resources) training and coaching.

    “Most of that is one on one,” he added. “Five days a week, I meet with staff and we speak about what is going on, what we can do better. We talk about goals, we talk about where we’ve been, and where are we going forward.

    “We train on stress management.”

    The leading and training aspect is what Eife enjoys about his role.

    “I love being a leader, I love setting up a workplace where people can grow personally and professionally,” he said. “I like to train leadership, to watch people develop from the beginning to their potential.”

    And over the course of his career, Eife has seen it all when it comes to learning and building.

    “Adaptability is crazy important in this business,” he offered. “Every day is completely different. Every customer is completely different. You train and hire employees and staff to that end. Not everybody can do it. You have to have the right people, which is the most important thing.

    “The most important resource is the right people.”

    Sherman agrees. And in his role, he is the go between.

    “We talk to the technician, they tell us what the need is and we translate that over to the customer,” he said. “I enjoy the customer aspect. I enjoy dealing with customers and situations and trying to help people work through things and doing the best we can for customers and making them happy and satisfied.”

    Sponsored content

  • ‘The home team’ at Subaru Cherry Hill

    By Kathy Chang/The Sun
    The service and parts department of Subaru of Cherry Hill essentially supports the dealership’s sales department. Chris Sherman (left to right) is the service and parts department’s lead service advisor, Moneka Nop is a technician and Greg Eife is the department’s director.

    At the service and parts department of Subaru of Cherry Hill, each day is different. With 65 to 75 cars serviced Monday through Saturday, it’s important to have the right people in place.

    The Sun caught up with Greg Eife, director of the department, who has been in the business for 43 years and came to Subaru of Cherry Hill six and a half years ago. His department essentially supports the sales staff at the dealership with the after-care of a purchased vehicle.

    “We perform all kinds of repairs, (from) maintenance to warranty repairs,” Eife explained. “We build relationships so they (customers) come back and buy the next one. I’m a great believer in the word of mouth … Your reputation on the streets – quote unquote – is the most important thing.

    “So we work real hard on one customer at a time to build that, maintain that …” he added. “That’s the most important thing, and that we are fair. Sometimes car dealerships, service departments, can get a bad reputation …

    “My message would be, ‘Hey, give us a chance. We are not that.’”

    Moneka Nop is a technician and started at Subaru of Cherry Hill the week after Thanksgiving in 2024. She is in a role unusual for women and the only female technician at the dealership. And if you ask Nop, she doesn’t pay any mind to that. She just “likes what she does.”

    “I’m very proficient at what I do,” she said. “I’m good at what I do. I’m not as far advanced as the rest of the guys – not yet. I actually enjoy doing this stuff.”

    Nop was looking for a part-time job in 2019 when she applied at a Quick Lube. That’s where she learned how to do oil changes and tire rotations.

    “I learned on the job,” she recalled, adding that the job started getting repetitive, so she decided to apply to car dealerships.

    “I put in applications to many, many dealerships,” she remembered, “and to be honest with you, I don’t think they called me back because of my name, because I’m a female. But in today’s world, it shouldn’t be like that.”

    And after working for a year at another Subaru dealership, Nop came to the township dealership on a recommendation from a previous manager.

    “I work in the quick lane, almost the same as Quick Lube, but they have me doing a lot more,” she said. “I’m not just oil changes and rotates all day long. They’re trying to get me to become like (an auto) mechanic.”

    And that’s Nop’s ultimate goal – to become an auto technician.

    “You get to learn on the job and I love that about Subaru in general,” she enthused. “They teach you while you are here. They send you to school. They do a lot. You are valuable to them and that’s good that they make you feel that way.”

    And as for advice to females who would like to gain entry into the auto industry, Nop assured, “anybody can do anything as long as you put your mind to it. You have to make what you want out of it.”

    Eife oversees 35 employees who range from 18 technicians and six service advisors to a business development person, a shuttle driver, a parts person manager, an assistant manager and counter staff.

    “I oversee the daily operations of the service advisors and technicians and I have lead technicians and lead service advisors that report to me,” he said. “I’m in charge of our reputation, training personnel to that end. I also interact with the customers myself …

    “I love that.”

    As part of his role, Eife also is responsible for warranty compliance with Subaru. And with its national headquarters just three miles down the road in Cherry Hill, it means the dealership is “the home team.”

    “My job is to make sure that we fill the shop up and we can get (customers) in and out of here in a timely manner and fixes are done correctly the first time,” he emphasized. “We want to make sure customers are treated properly and the facility is right for them and everything is clean.

    “Reputation management is one of the big things with building and maintaining a team.”

    Chris Sherman – a lead service advisor in service and parts – said department staff has built a good crew.

    “There are good interpersonal relationships here, and it comes from the owner down,” he stated. “It’s a good environment. We love it. It helps with the cohesiveness, and customers see that too, when it’s a good environment.”

    “It’s fun, different every day,” Eife remarked of day-to-day operations. “It can be stressful.”

    That’s why training is key and – at Subaru of Cherry Hill – constant.

    “Technician training happens online, it is web-based,” Eife pointed out. “It also happens with instructor-led training at the training facility in Florence. “I do a lot of training myself when it comes to customer handling, financial matters, leadership training with leaders that work for me, HR (human resources) training and coaching.

    “Most of that is one on one,” he added. “Five days a week, I meet with staff and we speak about what is going on, what we can do better. We talk about goals, we talk about where we’ve been, and where are we going forward.

    “We train on stress management.”

    The leading and training aspect is what Eife enjoys about his role.

    “I love being a leader, I love setting up a workplace where people can grow personally and professionally,” he said. “I like to train leadership, to watch people develop from the beginning to their potential.”

    And over the course of his career, Eife has seen it all when it comes to learning and building.

    “Adaptability is crazy important in this business,” he offered. “Every day is completely different. Every customer is completely different. You train and hire employees and staff to that end. Not everybody can do it. You have to have the right people, which is the most important thing.

    “The most important resource is the right people.”

    Sherman agrees. And in his role, he is the go between.

    “We talk to the technician, they tell us what the need is and we translate that over to the customer,” he said. “I enjoy the customer aspect. I enjoy dealing with customers and situations and trying to help people work through things and doing the best we can for customers and making them happy and satisfied.”

    Sponsored content

  • ‘A conservation milestone’

    The bald eagle and osprey have been removed from the state’s list of endangered species.

    This has been a culmination of more than 40 years of work to restore these iconic birds to New Jersey’s landscape, Environmental Protection Commissioner Shawn M. LaTourette said.

    The Murphy administration adopted regulatory changes on Jan. 6. The de-listing of eagles and ospreys is contained within a Department of Environmental Protection (DEP) rule through publication in the New Jersey Register. The adopted rule makes more than 100 additions, deletions and conservation status updates.

    The status of the bald eagle has changed from endangered to special concern, and the osprey from threatened to stable. These status upgrades are based on determinations by New Jersey DEP Fish and Wildlife that the populations of these birds have recovered to the point where their survival in the state is no longer in jeopardy, according to a DEP press release.

    “This action is indeed a significant milestone in the history of endangered species conservation and recovery in New Jersey, and is the result of the passion and commitment of many people over the past 40-plus years to restore wildlife that were on the brink of extirpation in New Jersey,” LaTourette said, referring to the state or condition of becoming locally or regionally extinct.

    “Even with this tremendous success, we will remain vigilant in our monitoring and protection of these species to ensure they continue to thrive in New Jersey.”

    The DEP has worked closely with the Princeton-based Conserve Wildlife Foundation of New Jersey for many years through the state’s Bald Eagle Project to protect bald eagles and their habitats, including coordinating a network of more than 150 observers who monitor identified nest sites for activity and reproduction. The volunteers also help educate the public about the need to protect nests from disturbances.

    The foundation – which features live feed on its Duke Farms Eagle Cam in Hillsborough and a Barnegat Light Osprey Cam – called the status changes for the bald eagle and osprey “a conservation milestone in New Jersey.”

    “We’re thrilled to celebrate the de-listing of bald eagles and ospreys from New Jersey’s Endangered Species List, a monumental achievement decades in the making,” the foundation posted on Facebook. “But the work isn’t over. While their status has changed, our commitment … continues.

    “We are remaining vigilant to monitor nests, protect habitats, reduce disturbances and address ongoing threats like pollution and habitat loss.”

    DEP Fish and Wildlife Assistant Commissioner Dave Golden said the key to success is “a commitment to science, planning, and strong lines of communication with the public and stakeholders.”

    “These species would have been lost without years of work to understand the threats and enhance conditions to allow eagles and ospreys to thrive and recover,” noted Endangered and Nongame Species Program Chief Kathy Clark.

    Protections in place

    The state’s Endangered and Nongame Species Conservation Act (ENSCA) protects all wildlife included on the endangered species list and the New Jersey List of Regulated Nongame Species from activities that could result in harm. The protection applies to all native wildlife, whether a species is listed as endangered or nongame, according to the DEP.

    Bald eagle nests and roosting areas also get special protection from the U.S. Fish and Wildlife Service (USFWS) under the Bald and Golden Eagle Protection Act. The law protects eagle nests and roosting areas according to guidelines established by the USFWS, and a federal permit is required for some activities that have the potential to disturb nesting activities.

    Similarly, native bird nests are protected by both ENSCA and the Federal Migratory Bird Treaty Act, regardless of their conservation status in New Jersey. Bird nests may not be disturbed or destroyed during the nesting season.

    In addition, NJDEP Fish and Wildlife is committed to monitoring populations of bald eagles across the state to quickly detect and respond to any threats, such as Highly Pathogenic Avian Influenza (HPAI). To date, the state has not seen a population-level effect from HPAI in eagles, but continued collection of data is necessary should further action be required.

    The road to recovery

    In the 1970s and into the early 1980s, New Jersey had just one remaining bald eagle nest, a pair in remote Cumberland County. The state’s population had been devastated by widespread use of DDT and other threats, including habitat degradation and human disturbances, according to the DEP. Once used widely to control mosquitoes, DDT is a synthetic insecticide that had lasting impacts on the food chain, accumulating in fish that eagles eat and causing the birds to lay thin-shelled eggs that cannot withstand incubation. The federal government banned DDT in 1972, a pivotal step in the ultimate comeback of the species.

    State recovery efforts began in the early 1980s, with the reintroduction of eagles from Canada and artificial incubation and efforts that started to pay discernible dividends throughout the 1990s. Active nests surpassed 100 for the first time in decades by hitting 119 in 2012; 10 years later, the number more than doubled to 250.

    The federal government removed the bald eagle from its list of endangered species in 2007, reflecting strong gains in the population throughout the nation. New Jersey’s current bald eagle protection status, however, remained state-endangered during the breeding season and state-threatened for the non-breeding season, reflecting caution about nest disturbance and habitat threats.

    Today, bald eagles can be found in virtually every area of the state, with their highest numbers found along Delaware Bay, a waterway rich in protected marshlands and coastal creeks that provide ideal habitats. Last year, the state boasted a record 293 nesting pairs of bald eagles, of which 264 laid eggs, according to the DEP.

    Ospreys – also known as fish hawks – are typically found along the coast, where they hunt fish from marshes, creeks and bays. Also affected greatly by DDT use, the number of osprey nests left in the state dwindled to about 50 by the early 1970s. During that time, state biologists began an innovative recovery effort to place young ospreys and eggs from nests where DDT was not used as heavily into nests that failed to produce young.

    In addition, they coordinated efforts to supply nest platforms for the birds, substitutes for snags and trees lost as the coastline became more developed in the 1950s. In 2023, biologists for NJDEP Fish and Wildlife and the Conserve Wildlife Foundation documented a record 800 occupied osprey nests.